writes Debra Aho Williamson Advertising Age (May 18) a suggestive article on Facebook. Thousands of consumers say they "like" and become fans brands. Now the question is what next?
Several studies indicate that those who say "like" on Facebook are more willing to buy or recommend the brand. But at the same time, the ease with which it implies that the involvement of users may be small.
To convert the "like" in loyalty is interesting to recall some issues:
1. The "like" is easy. Loyalty is work. Some companies think they get "likes" is the ultimate goal, but in reality is just the beginning.
2. You can not engage people if you do not read your posts . Those who write outside office hours achieve greater impact. In any case, it would be when consumers of the brand ...
3. Discounts are a tool, not a strategy .
4. The number of "like" is not the only measure of success .
have "likes" is good news. As said Debra Aho Williamson implies that someone raises his hand indicating his willingness to engage . The marketing and communications begin with what comes next. MORE
:
http://adage.com/article/digitalnext/brands-turn-likes-loyalty/227609/
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