With the recent announcement of its benefits this year in record numbers for the company, no one doubts that Facebook is an operation not only successful but profitable, in proportions that seem to have no limit.
But the really relevant question for marketers is whether advertisers can make money with Facebook. Win directly, not just by the indirect benefit generated by the presence and conversation.
few weeks ago, Forrester published a study, something controversial, it is stated categorically that no, the ads are, but nobody buys anything.
Even so, some still think that this is only a matter of time: If there are people selling will end, others view these data as confirmation that Facebook is a place to talk but not to buy.
A new information to think about the future and the present, social media and branding. MORE
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