The success of Google Creative Lab, also in the world of advertising, is perplexing to industry professionals, who see a company priority is winning technology also in the world of communication.
His latest creation, "Dear Sophie," an ad to promote applications from Google disseminated through television and YouTube, has been the most valued spot of the week according AceMetrix, a well known company that produces weekly rankings to measure quality and effectiveness of the ads.
Although the piece is created in collaboration with BBH, the case no less interesting, and confirms the trend started by the company a few months ago with Parisian Love another spot created exclusively for them and presented at the SuperBowl in 2009.
An example of how advertisers are increasingly older and more active, leading to a clear question: What agencies are growing at the same rate?
MORE:
0 comments:
Post a Comment