These days we talk about Apple , hailed as the most valuable brand of the moment.
are many lessons to be learned at Apple . It has long been a paradigm of design and innovation, all admire the leadership of Steve Jobs, has succeeded in making the product launches global events that follow closely, not just consumers, it fans are enthusiastic ambassadors of brand ...
Patrick Barwise and Seán Meehan said in Harvard Business Review collapse that Nokia should scare Apple (April 25). A few years ago also Nokia was an admired and innovative companies that dominated the market, consumers were loyal and had his vision of "connecting people".
Large companies (and the good people) know that complacency can be lethal and should not abandon the path of learning. Apple will have to be thinking over from Steve Jobs, who made ready the release of 2011. Apple is riding the crest of the wave, but nobody has an assured future. MORE
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http://blogs.hbr.org/cs/2011/04/why_nokias_collapse_should_sca.html
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