Although talked about for a while value and excellence, here I would like to talk about another concept, value creation in the context of society.
We are in an adverse economic situation, in which the general trend, opening the economy section of any newspaper, news is not too hopeful ... and is not something we come back .
The credit crunch, the significant reduction in competitive public funding, decreased public procurement, among others, makes it extremely difficult to launch any initiative.
On the other hand, it is notable that in the absence of funding is to sharpen your wits, and both from a business perspective and from the perspective of the technology centers of R + D + i need to prioritize the identification of new niche markets, early detection needs of society, whether generic or specific sectors and layers of the population and, without abandoning the basic research investment, prioritize innovation.
The key to survival in these troubled times is sustainability, to know what our economic waterline, and with this knowledge, "filter" every idea, every proposal thinking in terms of "put-to-market", because only in this way to ensure the sustainability ... and sustainability is ensured only by creating wealth, creating value.
times prototypes, proofs of concept and piloting without a future are gone.
The market has the floor.
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