This week, Marc Cortes has posted on his blog a very interesting post , in which he reflects on the smoke surrounding the Social Media What is the real value of the fans or the conversation Born in the Social Media for a brand? According to Marc, there, around Social Media, a kind of smoke that sometimes leads firms to stay and simply rejoice in the conversation by speaking and / or the number of fans for the simple number. Fans and conversation are simply tools and instruments. Very powerful tools that can allow brands to find and target a valid contacts to grow your business. Without this deeper vision (strategy), social media for brands can become more of a nuisance than a useful way.
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