€ 800 is what it cost the campaign of Starcom MediaVest Group to launch the new single Kaizers Orchestra (Norwegian musical group), and has taken three awards at the Festival of Media . The idea: to spread the music and lyrics of the song, before the group record it, asking users to do their particular interpretation of the theme. The diffusion was carried out mainly through Social Media. The group recorded their version on the disc and included two versions passed by the users. The impact of the campaign was spectacular and the album reached No. 2 on iTunes in just 48 hours. It is clear that social media can not neglect the term "Social" (share, participate, contribute ...) because that is the key.
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