surprising that there is a profession like this: head innovation, but the truth is that agencies are fond of having one, especially the big ones.
And it seems that perhaps we are facing a new trend, something similar to what happened decades ago with personnel directors (or HR) profession seemed superfluous, but today, few companies can do without it .
Recently, McCann has announced the signing of Matias Palm-Jensen for the position in Europe, in charge of boosting the innovative capacity of the group, especially in the field of digital communication. Palm-Jensen, is known as one of the founders of the Swedish agency Farfar, one of the most creative of the section to its surprising disappearance in April 2010, a month after Palm-Jensen is leaving the company.
included below one of the most awarded marketing actions of Palm-Jensen: The World's Biggest Signpost, Nokia, and also a link where you can find more information about the profile of this character, with some ideas to understand what and what exactly does a Chief Creative Officer, for if you are interested in joining one o. .. prepare for the job.
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