Advertising Age has just opened a new section: Agency Digs, an initiative which was introduced through its website, which aims at offering on-line visits the most creative agencies of the moment and opens with Cramer-Krasselt New York.
Led by Anne Bologna offers a guided tour of the agency, which includes a tour of their facilities, presentation of one of its employees and, incidentally, in vivo exposure of their culture, customers, and philosophy.
An informal video production and simple, accessible through YouTube, and will be the first in a series as an attempt to understand the agencies through something very characteristic: where they work.
We present below the first AgencyDig and link to the full article for AdAge, where Thomas Pardee explained the idea behind this initiative and also the first agency has chosen.
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