How long does a post on Facebook before they become obsolete? According to Irina Slutsky article in Advertising Age , 80 minutes. Brands that invest to achieve the public's attention in Facebook have little time. The life span of a tweet is even lower: Twitter in 95% of the "retweet" occur in the hour following the publication . Then there is little to do ...
How to keep "alive" on Facebook? 50% of the "like" taking place in the first 80 minutes, 80% in the first 7 hours, 95% in the first 22 hours.
is interesting to think about as short a time. It seems clear that if we publish too, some posts end up "cannibalizing" other and the message is lost. At the same time, we can not publish too little because the ideas are not disseminated.
Thinking about time and attention helps us find the right balance but need to further investigate this communication era marked by unprecedented levels of speed . MORE
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http://adage.com/article/digital/facebook-s-news-feed-a-limited-engagement-advertisers/227151/
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