should be said that our world of health, is an industry with varying degrees of justice is demonized by a significant proportion of professionals, and this is the pharmaceutical industry, not my purpose is just to establish whether or not this situation, I simply portray what I see and feel.
And the pharmaceutical industry has a face visible and easily identifiable for the majority of professionals: health visitors.
are people who perform work and sales diffusion constant of molecules in their companies and that often have a high degree of popularity in the sector.
Although it is a fictitious story, the great Julio Mayol in this post already gives us an idea of \u200b\u200bthe feelings that many wake these hardworking professionals.
And speaking of hard professionals, because even though the image they have, are part of structures for dissemination of information, and for many years and in many cases directly or indirectly have promoted training activities, scientific meetings, conferences ...
is true, has not always been so selfless, someone always pays the party ... nothing is free.
And the winds of change, those who blow more or less strength in the sector regarding the use of new technologies and new relational models also come to the pharmaceutical industry.
What is coming, that is unstoppable, that even at the Departament de Salut de la Generalitat de Catalunya, where ICT Trend Map, trend number 8, this is (and I quote, translated into Castilian) :
E-Patient: a model of health management citizen-centered.
- It enhances the health community building about citizens and health professionals that allow participatory health scenarios with more fluid exchange of information based on affinities : Health 2.0 .
- It incorporates social media tools to develop the prevention and health monitoring and digital presence of healthcare providers, enhancing brand.
For as the Catalan government, this trend is marked as strategic .
The órdago then is served.
Assuming a situation where the responsibility (the word that is officially designated by the Health Department since the concept empowerment ) implies that the patient takes control and consciousness of its process, its pathology, has information , criterion has , knows reliable sources of information ... Who will prevent the patient displayed one day consultation with a peer-reviewed paper which shows that a certain treatment, a particular molecule is more effective and has fewer side effects ...?
Nobody.
Hence the need for the industry aware of what is coming, no longer going to be a number that approaches infinity of prescribers liabilities, and that the present force of inspectors, sized for a stage "medical only" can not reach.
Hence it is important that the industry starts to "empower" (this time it is the "word") to force the visitors on the use of Social Media, not so much action in the role of active sales , it is like putting fences into the ocean, but as "opinion formers ": those who have the best reputation , offering accurate information, those who exercised leaders of the pack are those that may also have a decisive in the opinion of the consumer / patient in our case, the e-patient.
Conceivably, another figure emerging expert patients, as leaders (reluctantly) may also be strategic target, but insist that the conventional action of a health visitor in a nonclinical not have good results.
A good example of the future health visitor is Mercè Bonjorn of Esteve ... Addition conventional stock which has been superbly trained, is a user in each of its activities, mainly in Twitter, adds value and knowledge, knowledge that not only is perceived within the sector ... with whom and in a very short space of time, has emerged as an opinion leader .
This is the way forward ... market value.
PD Certainly I think today is the anniversary of Mercè. If you see it, felicitadla!
0 comments:
Post a Comment