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Visit the best agencies, through YouTube

Advertising Age has just opened a new section: Agency Digs, an initiative which was introduced through its website, which aims at offering on-line visits the most creative agencies of the moment and opens with Cramer-Krasselt New York.

Led by Anne Bologna offers a guided tour of the agency, which includes a tour of their facilities, presentation of one of its employees and, incidentally, in vivo exposure of their culture, customers, and philosophy.

An informal video production and simple, accessible through YouTube, and will be the first in a series as an attempt to understand the agencies through something very characteristic: where they work.

We present below the first AgencyDig and link to the full article for AdAge, where Thomas Pardee explained the idea behind this initiative and also the first agency has chosen.

MORE:

http://adage.com/article/agency-news/tour-cramer-krasselt-s-office-ad-age-s-agency-digs/ 227289 /

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4 tips a dream more productive

I hesitated a lot to post this entry, but the finding is not wasted: it is the post "Simple Rules for Better Sleep", I discovered a few days ago one of the NYT blogs.

In it, Daniel Buysse and his team at the University of Pittsburgh, offers a few tips to make the dream more effective, focused on changing behavior rather than eating pills, and summarized in four rules:

1. Reduce the time you spend in bed.
2. Arise at the same time every day.
3. Do not lie down until you are drowsy.
4. Do not stay in bed if you're not sleeping. A

seemingly simple practices that, according to the authors, improve sleep in 75% of cases, the way to ensure a healthy and productive life.

Because but the genius is often associated with night work, the truth is that there is no creativity without rest, and get a good night's sleep is vital to come up with good ideas. MORE

:

http://newoldage.blogs.nytimes.com/2011/03/23/simple-rules-for-better-sleep/

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How do you get the simple "I like" loyalty on Facebook?

writes Debra Aho Williamson Advertising Age (May 18) a suggestive article on Facebook. Thousands of consumers say they "like" and become fans brands. Now the question is what next?
Several studies indicate that those who say "like" on Facebook are more willing to buy or recommend the brand. But at the same time, the ease with which it implies that the involvement of users may be small.
To convert the "like" in loyalty is interesting to recall some issues:

1. The "like" is easy. Loyalty is work. Some companies think they get "likes" is the ultimate goal, but in reality is just the beginning.
2. You can not engage people if you do not read your posts . Those who write outside office hours achieve greater impact. In any case, it would be when consumers of the brand ...
3. Discounts are a tool, not a strategy .
4. The number of "like" is not the only measure of success .

have "likes" is good news. As said Debra Aho Williamson implies that someone raises his hand indicating his willingness to engage . The marketing and communications begin with what comes next. MORE

:
http://adage.com/article/digitalnext/brands-turn-likes-loyalty/227609/

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3 ideas for all to participate in meetings

keep talking about meetings. A common problem is that always speak the same . The others are discouraged, their views are heard and it is more difficult to participate. Thus, it is also difficult to engage in the tasks. Harvard Business Review proposes some solutions to this dilemma:

1. No master meeting. Mastering the impression that others have less time to talk and that only care about your ideas. Let several people speak before speaking again.
2. publicly thanked the participation of those who are often reluctant.
3. To get ideas from everyone, all question personally.

meetings require the participation of all. Otherwise, instead of an opportunity to find ideas and solutions, become a source frustration. Each meeting is a chance to team you can not miss. MORE

:
http://web.hbr.org/email/archive/managementtip.php?date=050211